DISTRIBUTION IN MARKETING
In marketing mix we know that target market has 4 parts as you can see in this picture below, \ In this session i will discuss about "PLACE", place is related with distribution. Distribution has 2 strategies, which are PULL and PUSH. DISTRIBUTION FLOW CHART 1. OWNER >> BRANCH HEAD >> MANAGER >> SUPERVISOR >> SALES In this flow chart the OWNER will get the lowest benefit but in big scale and SALES will get the highest benefit but in small scale. 2. HOTEL >> WHOLE SALER >> AGENT >> CONSUMER In this flow chart, it shows how hotel distribute their products to the customer via whole saler and agent. But, in this modern era hotel doesn't need whole saler and agent anymore because of DIGITAL MARKETING. There are 2 kinds of system in marketing, 1. Digital marketing OTA (Ex: Traveloka) Aggregator (Ex: Trivago) Website GDS (Global Distribution System) 2. Analog marketing Walk in Calls